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Monday, August 25, 2014

Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success by Jeff Stewart

Book Description
The gulls glide on the wind and land on the famous rock planted in the tides while the ocean reaches for Asia. In a pub one mile inland and north, a writer’s chance meeting with the owners of a clothing company ignites an agreement─planting the seed for a novel about the blood, work, fate, and unyielding vision that confounded the fashion industry and left it examining the path of Lolly.

March of Time and Skin author Jeff Stewart navigates us through the start, deconstruction, and rebirth of Lolly Clothing, the salvation from the bottom of survival to the methods of their success. Told in a beautifully raw, stripped-down style, Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success takes us through the insides of the fashion company and their people with humor, heartbreak, and prose that introduce the fashion process through the world of the writer; moving us along from the effects of guts and consequences to the cathedral of Lolly, and the power of never listening to the odds.

Book Readers Review

The title of this book Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success, did not attract me from the start.  I decided to give it a go but found myself skipping through much of it.  The book does have a unique perspective, a story about the writer intertwined with the story of Lolly, the fashion company.  A family develops a clothing company, and treats their employees like family.  In this book you will learn about Jeff Stewart and his journey in life.  Jeff forms a friendship with Todd and Lori Kimball, who have developed the multi-million dollar Lolly clothing company. 
I received this book from the author in exchange for my honest review.  This is not my area of interest for my reading pleasure therefore only rate it three stars.  Others may find the story more captivating.

About the Author

Jeff Stewart left home at seventeen, and lived between the states and cities.  The lack of interest in the status quo or a stuffy corporate career left the road open, not for adventure or self-discovery, but for the motion of it. “I was happy moving and writing, working city to city and staying in a month-to-month rental, in a room that wouldn’t keep me, in a place I didn’t have to commit to.”
Currently living in California, Stewart has  finished the novel Bad Jacket, about a writer falsely accused, incarcerated, and facing life in prison due to a psychotic reader. Also completed is Lolly, a much-awaited novel featuring the life and rise of a fashion company told from the eyes of a writer’s dissent into a world of business and the shine of a small company’s struggle and unheard of success.  Stewart also recently completed Flotsam for Jetsam, about a man who delivers food for the Irish mafia, gets married then escapes massacre only to fall into a life of fame and strangeness. Stewart’s next release is Gutted Rose & Other Stories, being released early next year. 

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