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Monday, February 6, 2012



Welcome to my blog Sue.  Thank you for taking the time to answer a few questions about yourself, your career, and books on Zero Stress for Selling.



 
Q. Sue you have an interesting background in sales and business. Could you tell our readers a little about yourself?  What are some of the events that have influenced your life as it is today?
A. I had been in sales for more than 25 years, with the last 9+ years as a sales manager for a Fortune 500 company with 10-14 sales representatives reporting to me. I was extremely busy with work eating up all my time and draining my energy. Unfortunately, this stress was taking its physical and mental toll. With my son in college, it was just me, the pets and my job. I got into the vicious cycle of working 12-hour days and sleeping 10-12 hours a night. Weekends passed as a blur of grocery shopping, laundry, napping and trying to catch up with work. I was stressed out to the max and ready to break apart.
I knew I had to make a change. I already had one stress-induced disorder, fibromyalgia, and I didn't want to get any other illnesses. So I took some time off from work and made some tough decisions to eliminate everything that stressed me out (including several friends). It took a while but I finally started to feel better. And eventually, I experienced a feeling of joy that I had not felt in a very long time. 

Q.  Please tell us about your book and why you wrote it?
A. It wasn’t until I started training and coaching on how to sell 11 years ago that I realized all the fear and stress that surrounds selling.

I would hear:
·         “Sue, I just don’t know how to close”
·         “How do I get my prospective client to actually talk to me instead of me doing all the talking?”
·         “Sue, how do I sell without being pushy but still make a great living?”
Out of these questions, Zero Stress Selling was born. I specialize in helping women business owners shift gears into relaxed, confident and lucrative sales conversations.

Now, I’m on a mission to help coaches and consultants fill their practices and to learn to enjoy selling without stress or fear.
Part of that mission was to write a book on how to get more clients and fill your practice using online methods of marketing.


Q.  What kind of research was involved in writing your book?
A.  I started my own online business after leaving corporate America and the book was a natural progression of all that I learned making my company, Zero Stress Selling, successful.

Q.  Is there a story you want to tell behind or about your work(s)?
A.  I absolutely love helping coaches and consultants find new clients online and then have relaxed and confident client enrollment conversations. By knowing how to close the deal, they will always have a full and thriving practice.

Q.  How many books have you written? How many have been published?
AI have written two books. The other book is “Zero Stress Selling: 7 No-Fail Strategies to Lose Your Stress Now”. It is for any woman who sells. They sell on Amazon.com, both as paperbacks and as Kindle editions.

Q.  What is the hardest part of writing for you?
A. There really hasn’t been a hard part. I enjoy the process and finished each book within 3 months’ time.

Q.  What is the most positive experience in your writing process?
A.  I love the idea that my books can be purchased inexpensively by any coach or consultant that needs help with marketing or with stress and work/life balance.

Q.   Do you have a favorite place where you like to write?
A.  I’m old-fashioned in that I like to write long-hand on yellow pads and then get my assistant to type the pages to send to my editor. So I enjoy writing curled up on my couch or armchair with my dog, Winnie the Pooh, at my feet.

Q.   What other projects are you currently working on or about to start?
A.  I’m starting a book on client enrollment strategies for coaches and consultants. I also offer classes and private consulting on how to get more clients and fill your practice.

Q.  Could you share some of your marketing strategies?  Which ones are the most effective in your opinion?
A. Having a system is very important, whether you do coaching or consulting from your home office or have a professional services business, like a financial planner or a chiropractor.

Offline activities, like speaking, networking and direct mail still work. But you can get more clients if you take your activities online in addition to just offline sales and marketing activities.

QWhat would be the top five, (or 3 or 1 or however many) things you would tell aspiring authors?
A.  Just push through and write. Don’t censor yourself – your editor can prune it back. Just keep on writing one page a day or three pages every weekend.

Q.  How do you balance the need to have time to write with the needs of family, society, etc.?
A.  Work/life balance is so important. I believe you have to figure out your most important values and spend time on the top 3 each and every day. I follow that system myself so that I spend time with my family, creating and writing and relaxing each day.

Q.  What do you read for fun when you’re not writing?
AMurder mysteries! I love Sue Grafton detective fiction the best of all.

Book Details-

#1 emphasis - can be only emphasis if we want: "Zero Stress Selling: 5 No-Fail Strategies to Get More Clients and Fill Your Practice.

It is for women business owners - primarily coaches and professional service providers.

If, and only if, we want to, #2 emphasis is "Zero Stress Selling: 7 No-Fail Strategies to Lose Your Stress Now" - same target market.

And my 3rd book is just a book of quotes that I give as gifts: "Zero Stress Selling: Inspiration for Women Business Owners"

Ask any other questions that may come to mind!

If you enjoyed these tips about article marketing and would like more practical sales and marketing strategies, visit Zero Stress Selling today. Sue is known for her relaxed and authentic customized client enrollment and sales conversion training.


Zero Stress Selling: 5 No-Fail Strategies to Get More Clients and Fill Your Practice

Your journey towards your thriving, full and successful practice will be simple yet practical – 5 no-fail strategies to help you achieve your goal of filling your practice with your ideal clients. You will learn the no-fail strategies of building your list, selling your services, doing profitable teleseminars, creating products, marketing with articles and how to connect with joint venture partners.


About Sue Kasson
Sue Kasson specializes in helping business owners get more clients by having relaxed, authentic and confident client enrollment conversations. She is on a mission to help coaches and consultants fill their practices and learn to enjoy getting clients without stress or fear.
Sue has a 20+ year sales and sales management background with several Fortune 500 companies and, in the last 11 years, has trained and coached hundreds of people to help them get more clients and sell more of their products and services. She is also the author of two books.
Senior District Sales Manager for 10 years at Novartis Pharma
Business Manager for 1.5 years at OrthoLogic
Sales Consultant for 3 years at Ciba and Dorsey
Business Manager for 2 years at Everest & Jennings
Executive Sales Consultant for 6 years at Wyeth Labs

Founder and creator of “New Leaders” group for newly promoted/hired sales managers at Novartis Pharma

Founding member of “Women in Leadership”, national organization for women in management at Novartis Pharma

Remember that kid who won the bike for selling the most at the school fundraiser?
That was me. I’ve always had a gift for selling.
But when I attended college in the 70’s, women didn’t go into sales as a career.
So I became a teacher. Finally, when one of my girlfriends got a job in sales in the early 80’s, I applied for sales positions so fast your head would spin.
Since then, I’ve sold matchbooks to hotels, linen service to restaurants and medical devices to hospitals and wholesalers. I was great at it, I won awards for it and I enjoyed it.
It wasn’t until I started training and coaching on how to sell 11 years ago that I realized all the fear and stress that surrounds selling.
I would hear:
·        “Sue, I just don’t know how to close”
·        “How do I get my prospective client to actually talk to me instead of me doing all the talking?”
·        “Sue, how do I sell without being pushy but still make a great living?”
Out of these questions, Zero Stress Selling was born. I specialize in helping women business owners shift gears into relaxed, confident and lucrative sales conversations.
I’m on a mission to help coaches fill their practices and to learn to enjoy selling without stress or fear.
And it would be my honor to show you how easy it is to fill your business with your ideal, high paying clients can be too.
Get a copy of my free report, The 3 Biggest Mistakes Coaches Make When Trying to Enroll Clients….and How You Can Avoid Them to get started now.

3 comments:

Kathy Schneider said...

Just wanted to let you know that I tagged you!
http://kathyhsreviews.blogspot.com/2012/02/book-tag.html

Anonymous said...

Thank you Sue. Some excellent ideas.

Dee said...

Thank you Kathy and Anonymous for your comments on Sue's interview. Do check back for update with other authors.