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Friday, November 11, 2016

Love, Life, and Logic

Release Date: November 29, 2016 
ISBN: 978-1-941861-26-4 
Trade paperback and eBook formats 
Literary fiction
178 pages, $22.95 
Available through Ingram, Baker, & Taylor Brodart, Amazon, & bookstores everywhere  

About the book:
Set in Exotic India, Singapore, and in Central Europe, the multi-cultural novel captures the individual struggle of a young man against the seemingly unnamed, unknown, anonymous power of the universe.
Rohan grows up in a middle class family in a small town in Goa, India. The story develops as he scrambles for his answers. Is our life and death an end in itself, or do they have a much deeper implication in a gigantic universal process? Is each human life also someway connected to the chain of events unfolding every day in front of our eyes? We all have different thumbprints; but why? Are we all a part of big numbers game, or does each one of us really matter?
Chased by these and many such questions, Rohan leaves his lucrative job and his family in search of the truth. The journey gets complicated when he meets Adeline, a 23-year old vivacious girl in Vienna. Love, again? That brings him back to question his failed marriage. Is marriage an end of the road for love? Do all marriages come with an expiration date?
It’s the search and the road leading to his final realization that makes this book insightful and thought-provoking.
The book is available in both paperback and Kindle versions. Mukerji is available for online interviews and media appearances.  

Advance Praise
“… highly recommended for those seeking more than a casual romance story. Love, Life and Logic comes packed with thought-provoking mental and spiritual changes, in which the ultimate goal fluidly changes with better understanding.”
-       Midwest Book Review
“This is a very deep book that will make you think about your own life”
-       Books and Movies: Reviews
“This is a surprising and delightful voyage of discovery that is easy to relate to. It is well written and a joy to read. It makes a wonderful read for anyone thinking about their direction in life, but is light enough to make a good holiday read.”
-       Sarah Jackson, Author
“This is a book for you if you like well-told, and thoughtful stories. If you like ruminating on important matters, you will find food for thought. Love, Life, and Logic is among my favourite five of 2016.”
-       Karen, Goodreads Reviewer
About the writer:  
Uday Mukerji left his creative director’s job in advertising to pursue a writing career in 2009. He was born in India, and had worked in Singapore for nearly twenty years. His narrative voice comes from his strong personal beliefs. He is greatly influenced by Indian philosophy of life, and in this book, he also offers us a peek at that. But he is still having a tough time coping with his many unanswered questions, which he intends to follow through, and share with us in coming days.    


Interview
Welcome to my blog Uday. Thank you for taking the time to tell my readers about your book and life.
Q:
Tell us about your latest work—title, genre, etc. — and why you wrote it?
A:
Love, Life, and Logic is a literary fiction. The main inspiration for the book comes from the few crucial questions inherent in all of us. However busy we get in life, every once in a while, we ask ourselves: Who am I and what is my role in this eternal odyssey? What most people secretly think and would much hesitate to talk about, this book brings out some of those intricate, inner-most thoughts out in the open.
Call it a self-introspection or a quest, but I guess, we all deserve to get our own answers. Don’t we all owe it to ourselves?
Q:
What draws you to your genre(s)? Why is this type of story compelling to you?
A:
All my life, I was always drawn to classics. Maybe, I was secretly following Marcel Proust’s writing: "The wisest thing is to stick with dead authors." The thing about a good literary fiction is, it doesn’t end when you’ve finished reading; it lives within you and grows with you.
Q:
What is your writing process like? Do you map the whole thing out or do you just let it unfold? 
A:
I don’t really outline a plot before starting a new book. My books don’t really have any great plots. What I usually have in mind for any book is something I want people to think about.  It’s very important for me to have a message in each book. Then I look for the most suitable character to deliver that message. I guess, the rest follows.
Q:
How much of YOU makes it into your characters?
A:
I will leave my reviewers and readers to make that call. But I can tell you one thing: I see a little bit of Rohan in everyone.
Q:
How do you balance the need to have time to write with the needs of family, society, etc.?
A:
If we really, really want to do something, we always find time; don’t we? I feel, it’s always about the willingness, rather than any lack of time. And I wanted to do this.
Q:
Have there been any authors in particular, that inspired your writing?
A:
If I have to name all, that list will be very, very long. Because all the writers I read have influenced me, some way or the other: some with their mighty plot building and lucid story-telling, and others with deeper thinking. But the names I must mention are: Jane Austen, Charlotte Bronte, Stendhal, Dostoevsky, Kafka, Camus, and Milan Kundera.
Q:
Is there a story you want to tell behind or about your work(s)?
A:
Love, Life, and Logic is a no-holds-barred intense self-introspection. Set in Central Europe, Singapore, and in India, the book captures the individual struggle of a young man against the seemingly unnamed, unknown, anonymous power of the universe.
Rohan grows up in a middle class family in a small town in Goa, India. The story develops as he scrambles for his answers. Is our life and death an end in itself, or do they have a much deeper implication in a gigantic universal process? Is each human life also someway connected to the chain of events unfolding every day in front of our eyes? We all have different thumbprints; but why? Are we all a part of big numbers game, or does each one of us really matter?
We admit it or not, we’re all bothered by these questions. Here’s one man’s journey through love and life. Is marriage an end of the road for love? Do all marriages come with an expiration date?
It’s the search and the road leading to his final realization that makes this book insightful and thought-provoking.
Q:
What other projects are you currently working on or about to start?
A:
After Love, Life, and Logic, I wrote another one, and I am on to my third novel now: it’s about one person’s fight against genetic diseases.
Q:
Could you share some of your marketing strategies?  Which ones are the most effective in your opinion?
A:
You have to ask that question to my publisher.
Q:
What would be the top five, (or 3 or 1 or however many) things you would tell aspiring authors?
A:
After publishing just one book, I am in no position to advise anyone. But I can tell you what I’ve learned from the process: if anyone else has done it, you can do it too. No one is any more, or any less intelligent. Just stay the course; it’s simply hard work. If necessary, write, re-write, and delete: and repeat the process until you get it right.
Again, thanks Uday for taking the time to share your knowledge with us. We appreciate you and your work.

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